ARTCO
A handwoven carpet filmed as a fairway. The objection was that a rug is furniture — the answer was to tee off on one.
AI PRODUCTION STUDIO · MOROCCO
A next-generation AI production studio, built around imagination and craft.
Humans direct, AI executes. Every project starts with a conversation about your brief — no templates, no generic packages.
We create ads, brand, visuals, influence and viral content — guided by human vision. Intelligent production systems execute; creative direction leads. Everything starts with imagination, then expands beyond traditional limits.
THE REEL
PRESS PLAY ON ANY OF THEM.
Client work, spec work and our own — each one labelled for what it is, each one playing in full with no form in front of it.
ASICS
Court-level product film cut for a Morocco kit. Built to beat the 1.1% category median CTR, not to win an award.
Spec work — concept demonstration
Lampy Studio
Our own mark, lit. Nine seconds cut as a feed bumper — the format we hand every client for their own.
THREE WAYS IN
PICK THE ONE THAT'S YOURS.
Three disciplines, each with a buyer, a turnaround and a deliverables list: hybrid ad creative, brand systems, and websites built to convert.
- 01
AI Video Sprint
If you are paying for views that never became customers, the problem is upstream of the media buy.
8 scroll-stopping ad concepts in 10 days.
For brands testing AI creative for the first time.
Scoped to your brief
One-off. No retainer, no ongoing commitment.
10 days end to end. First cut 48 hours after an approved concept, live in the feed by 72.
- 04
Brand Identity
If you can see it in your head but cannot get it on the screen, that gap is exactly where we start.
A complete identity system, built to move before it is built to print.
For brands relaunching, or launching for the first time.
Scoped to your brief
Project-based. Scope is agreed in writing before work starts.
6 weeks from kickoff. Two review rounds on the system, one on the guideline.
- 05
Website Development
If your ads work but your landing page does not, you are buying attention and then refusing delivery on it.
A fast, measurable site — designed, built, and handed to you.
For brands whose site is older than their current offer.
Scoped to your brief
Project-based. Hosting and domain are billed to you directly and never marked up.
6 to 8 weeks depending on page count. Staging link from week two.
ALSO INCLUDED
Product CGI, AI avatars, localisation, creative strategy and traditional crewed film all live inside these offers — never as a separate invoice line you have to shop for.
Before you call
The terms, up front.
Most agencies make you book a call before they will tell you anything. Here is the clock, the ownership, and what happens when you write in — published, so you can compare us to anyone else before you spend an hour on a meeting.
- How every project is pricedNo packages
Scoped against your brief and quoted once, in writing. No rate card, because no two briefs are the same job.
- Approved concept to feed72 hours
First cut 48 hours after you approve an angle, live by 72. A full launch is a six-week plan and is named as such.
- Reply from a founder1 day
Two founders, no account layer. The person who answers is the person who edits.
- Every film plays in fullNo gate
No form, no password, no showreel request. Client work is labelled client work and spec is labelled spec.
THE BAR
WHAT WE'RE BUILT TO BEAT.
Published category medians, not our numbers. Every concept is designed against the bar its industry actually sets — and states which one.
BEAUTY & PERSONAL CARE · BENCHMARK
$3.06 Category median CPC
The number our texture-first concept is priced to beat
WordStream, Facebook Ads Benchmarks 2025
APPAREL · BENCHMARK
1.24% Category median CTR
Construction detail over gym montage — the bet we would test
WordStream, Facebook Ads Benchmarks 2025
B2B SAAS · BENCHMARK
$10.23 Category median CPC
Technical specificity filters the click before it is paid for
WordStream, Facebook Ads Benchmarks 2025
VOLUME · GAP
4 vs 40 Concepts tested per month
The category average is four. The auction wants forty. That gap is the offer
REACH · GAP
1 → 12 Markets per capture day
Filmed by hand once, versioned and subtitled after
HOW IT GETS MADE
THE PIPELINE, WITH REAL DATES.
Four stages, each with the week it happens in and what you receive at the end of it. Find the step where it would break for you, and ask us about that one.
01WEEK 1CREATIVE AUDIT
Discovery
We open your ad account, your reviews and your support inbox before we open a design file. The goal is to find the tension your customers already talk about.
- — Creative teardown of the last 90 days
- — Competitor ad library sweep
- — Baseline metrics locked in writing
02WEEK 2ROADMAP
Creative Strategy
The research becomes an angle map and a ranked hook bank. You approve directions, not moodboards, and every direction carries the metric it is meant to move.
- — Angle map with priority scores
- — 60-hook bank, ranked by expected lift
- — Testing calendar for the first quarter
03WEEKS 3–6PRODUCTION
Shoot & Build
We film where the thing is made — the workshop, the floor, the hands. The pipeline then versions what we filmed. First cut lands 48 hours after an approved concept and the ad is live in the feed by hour 72; the full slate lands inside these four weeks.
- — Capture days on site, cast creators where the brief needs them
- — Platform-native versioning built from the same footage
- — Two revision rounds inside the 14-day feedback window
04ONGOINGCOMPOUND
Test, Learn, Scale
Winners get versioned and scaled. Losers get killed on day 14. Every readout tells you what caused the revenue, not what correlated with it.
- — Weekly incrementality readout
- — Iteration briefs generated from winners
- — Quarterly creative scorecard
SCROLL
Follow the light
Keep going. It gets brighter.
MORE THAN AN AGENCY
WEAREYOURCREATIVEPRODUCTIONTEAM.
The people who present the work are the people who cut it. Strategy, script, shoot, edit and paid rollout sit in one room, so nothing waits in a queue behind an outside vendor, and nothing gets handed down in month three.
PSST! WORK WITH US
TRUSTED BY
MoroDeutschLanguage learning · AI tutorNAITECH ConsultTalent, governance & AI consultingARTCOHandwoven carpets · Maître artisan since 1992
HOW WE WORK
THE CAMERA GOES TO THE WORKSHOPSHOT BY HAND, VERSIONED BY MACHINEONE CAPTURE, TWELVE LANGUAGESLIVE IN THE FEED IN 72 HOURSTWO FOUNDERS, NO ACCOUNT LAYERHOLDOUT TESTINGYOU OWN THE FILESWRITTEN CONSENT TRAILNOTHING PUBLISHED WITHOUT YOUR SIGN-OFF
IGNITION SEQUENCE
WHAT MAKESUS DIFFERENT?
- 01
CAPTURE FIRST
The camera goes where the thing is made
We film the object, the workshop and the hands that make it. AI enters after that, inside the edit and the versioning step, to carry one capture across formats, markets and languages. It multiplies the footage. It never fabricates the craft.
- 02
72 HOURS
Approved concept to live in the feed
You approve an angle on Monday, watch a first cut 48 hours later, and the ad is running by Thursday. That is the edit clock, not the whole engagement — a full launch is a six-week plan, and footage shot on site runs on a weekly collection cycle. Every date we publish names which one it is.
- 03
10×
More creative variants per campaign
Every winner gets versioned across hook, format, length and market. The auction rewards volume of good, not one piece of perfect.
- 04
HOLDOUTS
We measure what caused it, not what correlated
Every creative gets a stated hypothesis and a holdout before it gets budget. When something loses you hear the number from us first — that is the only way you can trust the good news either.
- 05
2 FOUNDERS
The people who pitch are the people who make it
Saâd holds the camera, Tarik runs the testing, and those two are who you meet on the first call and who deliver the last file. We cap how many engagements run at once because that is the only way the sentence stays true.
Lumen
Online · AI Creative Strategist
I'm Lumen. I scope creative for Lampy — brand films, AI video, UGC, the lot. Tell me what you make and what is not landing, and I'll tell you what I'd run.
LIVE NOW
MEET LUMEN, YOUR AI CREATIVE STRATEGIST.
A lumen is a unit of light. Ours knows every service, every stage of the process and every turnaround we publish, because its brief is built from the same file this site is.
Ask what you would actually run, and it answers before anyone books a call.
READY WHEN YOU ARE
LET'S MAKE IT VISIBLE.
One switch, one senior team, one number that moves. Tell us what nobody is seeing yet.
Azrou