HOW THE WORK IS MADE

SEVEN STAGES. ONE GATE.

Discovery to measurement, in the order it actually happens, with the point marked where you can stop it. Nothing is generated before you approve the style frames — not a test render, not a draft.

Process

01

Discovery

Owner: You and Lampy

We read your account before we open a design file.

We go through your ad account, your reviews and your support inbox looking for the tension your customers already put in writing. Nothing here is invented — the objection we build against is one they have said out loud.

You get the teardown whatever happens next, and it is written so your own team could execute it without us.

What exists at the end

Creative teardown, competitor sweep, baseline metrics locked in writing.

02

Brief

Owner: You and Lampy

One page, agreed before anyone makes anything.

The brief names the audience, the objection, the metric the work is meant to move and what is explicitly out of scope. It is short on purpose: a brief nobody can hold in their head is a brief nobody is held to.

You sign it. Everything after this points back at it, including the argument about whether a cut is right.

What exists at the end

Signed one-page brief: audience, objection, metric, scope boundary.

03

Style frames approved

Owner: You

YOUR APPROVAL BLOCKS EVERYTHING AFTER THIS

Nothing is generated until you approve the look, in writing.

We build still frames — real composition, real colour, real type, the actual grade — and you approve or reject them. This is the last cheap moment to change direction, so it is the moment we stop and wait.

No generation runs before this approval lands. Not a test render, not a draft, not an exploration: the pipeline does not start and there is nothing to be quietly attached to.

What exists at the end

Approved style frames. Written sign-off, held on file for the engagement.

This is the stage the rest of the industry does not publish. Generation begins after this sign-off and not before, which means the first thing you see is a still you can argue with rather than a film you are expected to react to.

04

Production

Owner: Lampy

Capture is human. Versioning is not.

We film where the thing is made — the object, the process, the hands. Cast creators where the brief calls for them, on a written consent trail naming scope, term and territory.

The pipeline then versions what the camera recorded into platform-native cuts, hooks, lengths and languages. It multiplies the capture; it does not replace it.

What exists at the end

Master cut plus platform-native versions, built from the approved frames.

05

Human QA

Owner: Lampy

A person watches every frame before you do.

Every deliverable is reviewed end to end by one of the two founders against the brief, the frames and the consent trail — hands, product geometry, type, subtitle timing, and anything a model gets confidently wrong.

Nothing reaches you because it passed automatically. If it fails here it is remade here, before it is ever a thing you have to reject.

What exists at the end

QA pass against brief, frames and consent record. Failures remade, not shipped.

06

Delivery

Owner: Lampy

The files, the rights and the disclosure, together.

You receive the finished cuts, the editable project files and a delivery manifest naming which frames were filmed and which were AI-assisted. Ownership transfers on final payment and covers the source files, not only the exports.

First cut lands 48 hours after an approved concept and the ad is live in the feed by hour 72; the feedback window is 14 days, with two revision rounds included on sprint work.

What exists at the end

Finished cuts, editable sources, AI-disclosure manifest, consent records.

07

Measurement

Owner: You and Lampy

We stay for the part that decides whether it worked.

Delivery is where most studios stop, which is why most creative is never judged. We read the result against the metric named in the brief, and we say plainly when a concept did not move it.

Winners get versioned and scaled from the same capture. Losers are killed rather than quietly re-run.

What exists at the end

Readout against the brief metric, iteration briefs from winners, kill list.

The clock, stated once

First cut 48 hours after an approved concept, live in the feed by 72. Footage shot on site runs on a weekly collection cycle. A full launch is a six-week plan. Every delivered item carries a 14-day feedback window, with two revision rounds included on sprint work.

RIGHTS, DISCLOSURE AND DATA

WHAT YOU OWN, AND WHAT WE KEEP.

You do, on final payment — and that covers the source, not just the export. Editable project files, 3D scenes, the graded masters and the brand documentation all transfer. We keep the right to show the work in our own portfolio, and that right is the one thing you can strike from the scope before we start if you would rather we did not.

Start at stage one.

Send what you are trying to ship and we will come back with the read, not a deck.

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