JOURNAL
HOW WE THINK.
Hooks, testing windows, creator casting, AI pipelines. Published reasoning you can pressure-test before you hire anyone — not a content calendar. Category figures are cited with their source.
Everything else
Showing 7 posts in All.
- Brand5 minA carpet is not furnitureARTCO has knotted by hand since 1992. The objection was never quality — it was category. Here is the film we made for them, and the argument underneath it.Lampy Studio · 6 September 2026
- Paid Social6 minThe first frame is the whole adNinety-four percent of the decision happens before your logo appears. Here is what we test in frame one, and what we stopped testing entirely.Lampy Studio · 14 July 2026
- AI Video7 minAI video is a pipeline, not a buttonEveryone has access to the same models. The difference between usable output and a novelty reel is entirely in the steps around the generation.Lampy Studio · 25 June 2026
- Strategy5 minKill your ads on day fourteenMost accounts are carrying dead creative because nobody wants to be the person who killed it. Make the decision a rule, not a conversation.Lampy Studio · 29 May 2026
- Brand6 minDesign the logo in motion firstYour identity will be seen for six seconds, at 9:16, on a phone, with the sound off. Design for that first and the static case takes care of itself.Lampy Studio · 16 April 2026
- Creators5 minCast creators for how they talk, not how many follow themFollower count is the worst predictor of ad performance we track. Here is what actually correlates, from a bench of four hundred.Lampy Studio · 20 March 2026
- Strategy5 minOrganic is your cheapest creative testing labBrands run organic and paid as separate departments with separate calendars. That split throws away the cheapest signal you will ever get.Lampy Studio · 5 February 2026